Kiss Nails selected Refuel Agency and its proprietary College Club™ program to drive awareness and trial of its imPRESS Gel Manicure technology products.
Refuel recruited, trained and deployed female brand ambassadors (BA’s) at colleges and universities nationwide for a 10-week Kiss campaign. BA’s were flown into NYC for a 2-day training that taught them proper product and application techniques prior to fall campus program start. Acting as beauty experts, the BA’s highlighted the latest in false nail technology to support the active millennial college female lifestyle. Ambassadors encouraged girls to share their new look through positive social sentiments. Custom tailored local marketing plans for Kiss were developed for each school including student union tabling, dorm lounge events, sorority parties, free coffee chat manicures, and more.
Yelp EAT24 utilized Refuel Agency’s College Club™ proprietary student ambassador platform to introduce and drive awareness of its new order delivery service and mobile app.
In order to make a big splash in the college market, Yelp EAT24 took advantage of our campus ambassador program, Refuel’s college digital and social tactics, our proprietary Campus Source™ network, as well as other out-of-home tactics (transit, guerilla postering, etc.). From campus tabling activities, sponsored bar nights, and food eating contests, to “no pants” relay races, dorm party socials, and fun hashtags, college student engagement never stopped across the duration of the one month campaign. Yelp EAT24 easily surpassed its campaign goal of a 20% lift in total number of weekly orders in each campaign market with a whopping 65% average order lift per week, post campaign